Review the HubSpot case study that opens the chapter. From this case, identify examples of different key

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Review the HubSpot case study that opens the chapter.

From this case, identify examples of different key terms and concepts covered in the chapter. For example, the case mentions customers “Liking” a HubSpot Facebook post—this is an example of pass-along and earned media.

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Essentials Of Marketing A Marketing Strategy Planning Approach

ISBN: 9781266168468,9781266842207

18th Edition

Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy

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