Review the iRobot case study that opens the chapter. From this case, identify examples of different key
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Review the iRobot case study that opens the chapter. From this case, identify examples of different key terms and concepts covered in the chapter. For example, the Roomba 980 robot appears to be a discontinuous innovation.
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Related Book For 
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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