Suppose that the mass merchandiser Target wanted to test a digital point-of-purchase display. How should Target choose

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Suppose that the mass merchandiser Target wanted to test a digital point-of-purchase display. How should Target choose the stores to be part of the test market? What type of experimental design would you recommend? Why? What treatments should be used? What dependent variables would be measured? Explain and justify your answer.

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Aysha Ali

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