The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary

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The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary Clinic. Look through the “Customers” and “Competitors” sections in the Situation Analysis and consider the following questions.

a. What different types of marketing research were conducted to fill out these sections of the marketing plan?

b. What are the strengths of the research conducted? What are the weaknesses?

c. Keeping in mind probable cost and time to complete, what additional research would you recommend?

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Essentials Of Marketing A Marketing Strategy Planning Approach

ISBN: 9780077861049

14th Edition

Authors: William Perreault, Jr., Joseph Cannon, E. Jerome McCarthy

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