The purpose of the survey is to determine how satisfied attendees are with the park, in terms
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The purpose of the survey is to determine how satisfied attendees are with the park, in terms of parking, food service, and other amenities. Is this an effective method of data collection? Why or why not? How can it be improved? How can the baseball team get feedback from fans who visited the park and watched a game in the past, but never returned?
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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