Suppose a bank is considering surveying its customers to determine their awareness of a new service that
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Suppose a bank is considering surveying its customers to determine their awareness of a new service that was recently introduced. Compare and contrast the pros and cons of surveying via cell phones versus landlines versus mail surveys. Evaluate each method against the selection criteria discussed in the text. Which method would you recommend? Why?
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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