A fast-food franchise with multiple restaurant locations throughout the designated market area has chosen the mall intercept
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A fast-food franchise with multiple restaurant locations throughout the designated market area has chosen the mall intercept approach to collect data. What types of systematic error are to be expected with this technique? Give examples to clarify your answer. What steps can the researchers take to minimize systematic error in the mall intercept study?
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Related Book For 
Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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