The state congressman for your area has chosen to survey constituents via telephone to better understand their
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The state congressman for your area has chosen to survey constituents via telephone to better understand their views toward higher education funding. What types of systematic error are to be expected with this technique? Give examples to clarify your answer. What steps can the researchers take to minimize systematic error when data are collected via telephone?
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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