Think about a situation when you or a friend or family member encountered a problem with a
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Think about a situation when you or a friend or family member encountered a problem with a purchase and tried to get help from a firm’s customer service representative.
Briefly describe the problem, how the firm handled it, and what you think about the firm’s response.
How could it have been improved?
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Related Book For
Essentials Of Marketing A Marketing Strategy Planning Approach
ISBN: 9781266168468,9781266842207
18th Edition
Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy
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