Think about a situation when you or a friend or family member encountered a problem with a

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Think about a situation when you or a friend or family member encountered a problem with a purchase and tried to get help from a firm’s customer service representative.

Briefly describe the problem, how the firm handled it, and what you think about the firm’s response.

How could it have been improved?

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Essentials Of Marketing A Marketing Strategy Planning Approach

ISBN: 9781266168468,9781266842207

18th Edition

Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy

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