Using the following series of questions and probes, conduct a mini–focus group with four or five people who are not enrolled in your marketing research course. Summarize your findings.

a. Describe a typical morning from the time you get out of bed until the time you leave the house and arrive at either work or school.

i. Probe: Explain how breakfast fits into your morning routine.

ii. Probe: Does your breakfast routine vary on those days you don’t leave your residence in the morning for school or work? If so, how?

b. What type of food do you eat for breakfast?

i. Probe: Under what circumstances are you likely to eat breakfast out at a fast-food restaurant?

At a sit-down restaurant?

c. Tell me your thoughts about cereal.

i. Probe: What cereals do you like or dislike? Why?

ii. Probe: Do you eat cereal at any time other than breakfast, or use it as an ingredient when cooking something else? Explain.