Visit www.decisionanalyst.com and review the information related to Time-ExtendedTM Online Discussion Forums, which should be found within the qualitative research section of the research services menu. A short demo video of their online qualitative service may also be available for viewing.

Next, visit www.channelm2.com and watch the demo video. For what specific types of research tasks would a researcher be better off using the Time-ExtendedTM Online Discussion Forum instead of an online focus group? Would the nature of the product or service make a difference as to the appropriateness of one format or the other? Why or why not?