You have been asked to investigate college students attitudes toward and usage of various social media, as
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You have been asked to investigate college students’ attitudes toward and usage of various social media, as well as their thoughts about the use of social media for marketing purposes. What type of qualitative research technique would you use, and would it be appropriate to combine multiple techniques? Justify your recommendations.
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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