What are the dimensions of perceived control, and why is perceived control important?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:01 PM

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What are the dimensions of perceived control, and why is perceived control important?

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Perceived control refers to an individuals belief in their ability to exert influence over and shape their own life events It plays an immense role in ...View the full answer

Essentials Of Services Marketing

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