What kind of salesperson (or what blend of the basic sales tasks) is required to sell the

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What kind of salesperson (or what blend of the basic sales tasks) is required to sell the following products? If there are several selling jobs in the channel for each product, indicate the kinds of salespeople required.

Specify any assumptions necessary to give definite answers.

(a) laundry detergent,

(b) corporate jets,

(c) office furniture,

(d) men’s underwear,

(e) mattresses,

(f) a new software that delivers artificial intelligence in customer service, and (g) life insurance.

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Essentials Of Marketing A Marketing Strategy Planning Approach

ISBN: 9781266168468,9781266842207

18th Edition

Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy

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