While Twitter is commonly used to build relationships with business clients, it can also be used as a research tool to track conversations about brands, companies, ads, and celebrity endorsers in real time. Visit http://search.twitter.com and search for tweets on (1) a company that has recently made news and (2) a well-advertised brand that has recently introduced a new advertising campaign.

Review a minimum of 50 tweets for each. Summarize the relevant findings.