With direct-response promotion, customers provide feedback to marketing communications. How can a marketing manager use this feedback

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With direct-response promotion, customers provide feedback to marketing communications. How can a marketing manager use this feedback to improve the effectiveness of the overall promotion blend?

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Essentials Of Marketing A Marketing Strategy Planning Approach

ISBN: 9781266168468,9781266842207

18th Edition

Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy

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Question Posted: Oct 14, 2024 03:01 AM

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With direct-response promotion, customers provide feedback to marketing communications. How can a marketing manager use this feedback to improve the effectiveness of the overall promotion blend?
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With direct-response promotion, customers provide feedback to marketing communications. How can a marketing manager use this feedback

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Essentials Of Marketing A Marketing Strategy Planning Approach

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