10. The Wall Street Journal subscriber survey (October 13, 2003) asked 46 questions about subscriber characteristics and...

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10. The Wall Street Journal subscriber survey (October 13, 2003) asked 46 questions about subscriber characteristics and interests. State whether each of the following questions provided qualitative or quantitative data and indicate the measurement scale appropriate for each.

a. What is your age?

b. Are you male or female?

c. When did you first start reading the WSJ? High school, college, early career, midcareer, late career, or retirement?

d. How long have you been in your present job or position?

e. What type of vehicle are you considering for your next purchase? Nine response categories include sedan, sports car, SUV, minivan, and so on.

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Essentials Of Statistics For Business And Economics

ISBN: 9780324568608

5th Edition

Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams

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