A recent study indicates that people tend to select video game avatars with characteristics similar to those of their creators (Bélisle & Onur, 2010). Participants who had created avatars for a virtual community game completed a questionnaire about their personalities.

An independent group of viewers examined the avatars and recorded their impressions of the avatars. One personality characteristic considered was introverted/

extroverted. The following table shows frequency distribution of personalities for participants and the avatars they created.

Participant Personality Introverted Extroverted Introverted Avatar 22 23 45 Extroverted Avatar 16 39 55 38 62

a. Is there a significant relationship between the personalities of the participants and the personalities of their avatars? Test with a 5 .05.

b. Compute the phi-coefficient to measure the size of the effect.