In Example 8.1 (page 200) we discussed a research study by Guguen and Jacob (2012) showing that

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In Example 8.1 (page 200) we discussed a research study by Guéguen and Jacob (2012) showing that waitresses received significantly larger tips when they were wearing red T-shirts compared to other colors. The actual study used a repeated-measures design in which waitresses in five different restaurants wore the same T-shirt in six different colors

(red, blue, green, yellow, black, and white) on different days during a six-week period. Each waitress recorded the average tip received while wearing red and the average while wearing another color and computed the difference between the two scores.

A similar study also found that tips were higher when waitresses wore red, with a mean difference of MD 5 32 cents for each $10 of restaurant bill for a sample of n 5 11 waitresses. If the difference scores had s 2 5 539, are the data sufficient to decide that tips are significantly higher when waitresses wear red? Use a one-tailed test with a 5 .01.

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Essentials Of Statistics For The Behavioral Sciences

ISBN: 9781337098120

9th Edition

Authors: Frederick J Gravetter, Larry B. Wallnau, Lori Ann B. Forzano

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