1 Is the Tata Nano Blue Ocean or had Tata more realistically (simply) discovered a new niche...
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1 Is the Tata Nano ‘Blue Ocean’ or had Tata more realistically (simply) discovered a new niche which it believed could, in time, be potentially very valuable?
Remember here the missive that, while there is a gap in the market, there might not be a market in the gap.
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Related Book For
Strategic Management Awareness And Change
ISBN: 9781473786530
10th Edition
Authors: John Thompson, Frank Martin, Jonathan Scott
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