2 Is being described as the worlds cheapest car potentially more of a detriment than an advantage?...

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2 Is being described as the ‘world’s cheapest car’ potentially more of a detriment than an advantage? Or could the niche grow into something very substantial given patience and investment?

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Strategic Management Awareness And Change

ISBN: 9781473786530

10th Edition

Authors: John Thompson, Frank Martin, Jonathan Scott

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