1 It would be leisure rather than business travel that fuelled new growth as many people opted...

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1 It would be leisure rather than business travel that fuelled new growth as many people opted to continue with online meetings. Any ongoing loss of business travel would impact fares as well as the number of travellers. Business travellers (often making short-notice bookings) pay higher fares –

as well as favouring seats in the more expensive parts of aeroplanes. Would new pricing models be needed? Might it make sense to reconfigure the seating (where this is practical) for certain long-haul flights? Which routes and flight frequencies should be prioritized? How easy/difficult would it be for airlines and airports to re-establish the required staffing levels, post-furlough and after making some staff redundant?

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Strategic Management Awareness And Change

ISBN: 9781473786530

10th Edition

Authors: John Thompson, Frank Martin, Jonathan Scott

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