13. _____ is the specific set of options a company adopts for a product on four main...
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13. _____ is the specific set of options a company adopts for a product on four main dimensions of marketing:
price, distribution, promotion and advertising, and product features.
a. New product development
b. Time to market strategy
c. Product innovation
d. Positioning strategy
e. Customer focus strategy
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Related Book For
Essentials Of Strategic Management
ISBN: 9780547194325
2nd Edition
Authors: Charles Hill, Gareth Jones
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