13. _____ is the specific set of options a company adopts for a product on four main...

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13. _____ is the specific set of options a company adopts for a product on four main dimensions of marketing:

price, distribution, promotion and advertising, and product features.

a. New product development

b. Time to market strategy

c. Product innovation

d. Positioning strategy

e. Customer focus strategy

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Essentials Of Strategic Management

ISBN: 9780547194325

2nd Edition

Authors: Charles Hill, Gareth Jones

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