2 In 2003, Cadbury Schweppes became more diversified – albeit relatedly – when it acquired Adams Confectionery, a leading manufacturer of chewing gum. We can see in Online Case 8.9 that Mars had considered buying Adams – and that it eventually bought Wrigley instead. Was this a justifiable move by Cadbury Schweppes? Why? Why not? Has it turned out to be a successful strategy? Did it force the hand of Mars? Who owns Cadbury Schweppes now?