2 Marketing and related expenditures are much higher as a proportion of sales for GSK than for...

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2 Marketing and related expenditures are much higher as a proportion of sales for GSK than for Nederlandse Spoorwegen.

What are the reasons for this? Can you make out a strategic case for higher levels of marketing expenditure at the Dutch railway company?

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Strategic Mangement

ISBN: 9781292064666

7th Edition

Authors: Richard Lynch

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Question Posted: Oct 05, 2024 11:00 AM

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2 Marketing and related expenditures are much higher as a proportion of sales for GSK than for...

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Strategic Mangement

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