3. GM integrated vertically in the 1920s, diversified in the 1930s, and expanded overseas in the 1950s.

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3. GM integrated vertically in the 1920s, diversified in the 1930s, and expanded overseas in the 1950s. Explain these developments with reference to the profitability of pursuing each strategy.Why do you think vertical integration is normally the first strategy to be pursued after concentration on a single business?

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Essentials Of Strategic Management

ISBN: 9780547194325

2nd Edition

Authors: Charles Hill, Gareth Jones

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