3. In late September 2004, Merck recalled one of its bestselling drugs, Celebrex, after research showed that
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3. In late September 2004, Merck recalled one of its bestselling drugs, Celebrex, after research showed that people who used Celebrex had an elevated risk of suffering a heart attack. To what extent do you think that Merck’s values and code of conduct played a part in this decision? Do you think the company pulled the drug from the market quickly enough? (You may want to take a look at press reports on this issue.)
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Essentials Of Strategic Management
ISBN: 9780547194325
2nd Edition
Authors: Charles Hill, Gareth Jones
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