2. Read the section on Mercks corporate responsibility and code of conduct (www.merck.com/cr). How does Merck attempt

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2. Read the section on Merck’s corporate responsibility and code of conduct (www.merck.com/cr). How does Merck attempt to balance the goals of providing stockholders with an adequate rate of return on their investment, while at the same time developing medicines that benefit humanity and that can be acquired by people in need at an affordable price? Do you think that Merck does a good job of balancing these goals?

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Essentials Of Strategic Management

ISBN: 9780547194325

2nd Edition

Authors: Charles Hill, Gareth Jones

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