3. What is the difference between mission and purpose? Does a company need both? Explain the difference

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3. What is the difference between mission and purpose?

Does a company need both? Explain the difference and provide an example for a customer-oriented and a product-oriented mission? Which one would you prefer and why?

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Essentials Of Strategic Management Effective Formulation And Execution Of Strategy In The Era Of Sustainability

ISBN: 9783791057705

2nd Edition

Authors: Thomas Wunder

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Question Posted: Oct 04, 2024 06:01 AM

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3. What is the difference between mission and purpose? Does a company need both? Explain the difference

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Essentials Of Strategic Management Effective Formulation And Execution Of Strategy In The Era Of Sustainability

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