define product (service) differentiation and cost leadership, and explain their role in the creation and maintenance of
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●● define product (service) differentiation and cost leadership, and explain their role in the creation and maintenance of (sustainable) competitive advantage in the context of Porter’s generic strategies
(Section 6.2)
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Strategic Management Awareness And Change
ISBN: 9781473786530
10th Edition
Authors: John Thompson, Frank Martin, Jonathan Scott
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