define product (service) differentiation and cost leadership, and explain their role in the creation and maintenance of

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●● define product (service) differentiation and cost leadership, and explain their role in the creation and maintenance of (sustainable) competitive advantage in the context of Porter’s generic strategies

(Section 6.2)

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Strategic Management Awareness And Change

ISBN: 9781473786530

10th Edition

Authors: John Thompson, Frank Martin, Jonathan Scott

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