=+Does this key public think the image of your organization's product(s) or service(s) are:

Contemporary _____ Traditional Fun _____ Tedious High Tech _____ Low Tech Ordinary _____ Distinguished Expensive _____ Inexpensive Idealistic _____ Practical Modest _____ Pretentious Scarce _____ Abundant Worthless _____ Beneficial Efficient _____ Inefficient Ordinary _____ Innovative Essential _____ Luxury Risky _____ Safe High Quality _____ Low Quality