Using the information in Tables 2.2 and 2.3 , critique the adequacy and merit of the following vision statements, listing effective elements and shortcomings. Rank the vision statements from best to worst once you complete your evaluation.

Wells Fargo We want to satisfy all of our customers’ financial needs, help them succeed financially, be the premier provider of financial services in every one of our markets, and be known as one of America’s great companies.
Hilton Hotels Corporation Our vision is to be the first choice of the world’s travelers. Hilton intends to build on the rich heritage and strength of our brands by:
• Consistently delighting our customers • Investing in our team members • Delivering innovative products and services • Continuously improving performance • Increasing shareholder value • Creating a culture of pride • Strengthening the loyalty of our constituents BASF We are “The Chemical Company” successfully operating in all major markets.
• Our customers view BASF as their partner of choice.
• Our innovative products, intelligent solutions and services make us the most competent worldwide supplier in the chemical industry.
• We generate a high return on assets.
• We strive for sustainable development.
• We welcome change as an opportunity.
• We, the employees of BASF, together ensure our success.
Source: Company websites and annual reports.