Why will your company matter to customers? A complete answer to this question should say something about
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Why will your company matter to customers? A complete answer to this question should say something about each of the following:
• How will you create customer value?
• What will be distinctive about the company’s products or services?
• How will capabilities and resources be deployed to deliver customer value?
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Related Book For
Essentials Of Strategic Management The Quest For Competitive Advantage
ISBN: 9780078112898
4th Edition
Authors: John Gamble, Arthur Thompson, Jr., Margaret Peteraf
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