Why will your company matter to customers? A complete answer to this question should say something about

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Why will your company matter to customers? A complete answer to this question should say something about each of the following:

• How will you create customer value?

• What will be distinctive about the company’s products or services?

• How will capabilities and resources be deployed to deliver customer value?

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Essentials Of Strategic Management The Quest For Competitive Advantage

ISBN: 9780078112898

4th Edition

Authors: John Gamble, Arthur Thompson, Jr., Margaret Peteraf

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