When markets are not understood, small companies will fail to establish a position in their target market
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●● When markets are not understood, small companies will fail to establish a position in their target market and not take off and grow. This could be due, perhaps, to attention being concentrated on production, where the would-be entrepreneur may have expertise, but doing this may not satisfy customer needs and expectations, or may achieve an insufficient volume of sales.
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Strategic Management Awareness And Change
ISBN: 9781473786530
10th Edition
Authors: John Thompson, Frank Martin, Jonathan Scott
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