Strategic drift with larger organizations is the result of introversion and inertia in a changing environment due
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●● Strategic drift with larger organizations is the result of introversion and inertia in a changing environment due to complacency from past success, or a concentration on day-to-day reactive or crisis management, leading to potential failure. Online Case 10.1 regarding Boots is an example of a previously successful large business’s problems adapting to a changing environment.
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Related Book For 
Strategic Management Awareness And Change
ISBN: 9781473786530
10th Edition
Authors: John Thompson, Frank Martin, Jonathan Scott
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