You are the manager o Activ8 Sports in Cleveland, Ohio. Activ8 Sports, a regional chain o 19 athletic equipment stores, has headquarters in Detroit. Tis morning you received a call rom a vice president o the company. Te corporate offi ce’s social media specialist was doing the usual daily search on witter, Yelp, Facebook, etc., or customer comments about Activ8 Sports. She discovered that several o the salespeople at the Cleveland location were using witter to make derogatory comments about a coach at a local high school. Te coach, a regular and requent customer at the store, sometimes appears abrupt and aggressive with the salespeople. Te vice president directed you to “????x this witter thing immediately” and implied your job was at risk. You decide to reprimand each o the salespeople in question. You will also issue a memo or their ????le as an offi cial warning with a reminder o the corporate policy that proscribes discussing company business in public, including social media.

As the manager o Activ8 Sports, write this memo: try to keep your salespeople cooperative and productive but also make clear that this is their only warning.

You also consider writing a letter o apology to the high school coach beore he ????nds out about the indiscretion o your salespeople. You know that sooner or later he will ????nd out: the comments could easily go viral at the high school.

Te coach has been a loyal customer, purchasing all uniorms and equipment through your store year afer year. You can’t afford to lose his business.

As the manager o Activ8 Sports, write to the coach to explain the situation and apologize or the comments o your salespeople on witter.