Examine Figure 7–4. Afer Clarion News Service issued this memo to the employees at its Portland location, the hostile reaction was swif. Te company was widely criticized in local newspapers or insensitivity to people losing their jobs.

Several city offi cials accused the company o deceptive communication because, it was claimed, the memo buried important and time-sensitive inormation in a long paragraph, hoping it would go unnoticed. Te criticism o Clarion was picked up by its competitors in the news business and distributed nationally.
I Clarion News Service were to issue a revised letter, what changes would you advise it to make? And, at this point, what other audiences should Clarion address and what other messages should it compose to restore its reputation or ethical business practices?