You are about to form a project team to design new marketing strategies for one of the
Question:
You are about to form a project team to design new marketing
strategies for one of the company’s global products.
The team consists of eight marketing, technology,
and sales coworkers located in the United States, Brazil,
Singapore, and France. All speak English sufficiently, but
some are understandably hesitant and slower than those
whose first language is English. During the first two
weeks, the team will resolve ambiguous details about the
project’s main features, deadlines, and distribution of
team tasks. What preferred communication channels
(more than one can be used) should this team use to
decide these initial team phase issues? Justify your
choice of each channel in terms of synchronicity, social
presence, social acceptance, and media richness.
AppendixLO1
Step by Step Answer:
ISE Organizational Behavior Emerging Knowledge Global Reality
ISBN: 9781266108099
10th Edition
Authors: Mary Ann Von Glinow Steven McShane