You are about to form a project team to design new marketing strategies for one of the

Question:

You are about to form a project team to design new marketing

strategies for one of the company’s global products.

The team consists of eight marketing, technology,

and sales coworkers located in the United States, Brazil,

Singapore, and France. All speak English sufficiently, but

some are understandably hesitant and slower than those

whose first language is English. During the first two

weeks, the team will resolve ambiguous details about the

project’s main features, deadlines, and distribution of

team tasks. What preferred communication channels

(more than one can be used) should this team use to

decide these initial team phase issues? Justify your

choice of each channel in terms of synchronicity, social

presence, social acceptance, and media richness.

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