Determine whether the following sentences focus on selling points or benefits; rewrite as necessary to focus all

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Determine whether the following sentences focus on selling points or benefits; rewrite as necessary to focus all the sentences on benefits.

a. This model has heated front seats in black Nappa leather.

b. The new electric starter means that you can start the mower without the normal back-breaking effort required by cord-pull engines.

c. With Multi Window™, you can easily open two apps, so you can chat online while watching your favorite TV show.

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Excellence In Business Communication

ISBN: 9781292404806

13th Edition

Authors: John Thill, Courtland Bovee

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Question Posted: Feb 06, 2024 02:24 AM

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Determine whether the following sentences focus on selling points or benefits; rewrite as necessary to focus all

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A selling point primarily focuses on the specific features or characteristics of a product while the ...View the full answer

Excellence In Business Communication

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