Locate the transcript of a speech, either online or through your school library. A good source Vital

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Locate the transcript of a speech, either online or through your school library. A good source Vital Speeches of the Day; ask if your library has a subscription to the database.) Many corporate websites also have archives of executives’ speeches; look in the “investor relations” section. Examine the introduction and the close of the speech you’ve chosen and then analyze how these two sections work together to emphasize the main idea. What action does the speaker want the audience to take? Next, identify the transitional sentences or phrases that clarify the speech’s structure for the listener, especially those that help the speaker shift between supporting points. Using these transitions as clues, list the main message and supporting points; then indicate how each transitional phrase links the current supporting point to the succeeding one. Prepare a two- to three-minute presentation summarizing your analysis for your class.

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Excellence In Business Communication

ISBN: 9780134319056

12th Edition

Authors: John Thill, Courtland Bovee

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