Message Strategies: Marketing and Sales Messages

[LO-4] You never intended to become an inventor, but you saw a way to make something work more easily, so you set to work.

You developed a model, found a way to mass-produce it, and set up a small manufacturing studio in your home. You know that other people are going to benefit from your invention. Now all you need to do is reach that market.

Your task: Team up with other students assigned by your instructor and imagine a useful product that you might have invented—perhaps something related to a hobby or sporting activity. List the features and benefits of your imaginary product, and describe how it helps customers. Then write the copy for a webpage that would introduce and promote this product, using what you’ve learned in this chapter and making up details as you need them. As your instructor indicates, submit the copy as a word processor file or as a webpage using basic HTML formatting.