Message Strategies: Routine Announcements [LO-4]

As a way to give back to the communities in which it does business, your company supports the efforts of the United Way, a global organization that works to improve lives through education, income stability, and healthy living choices.7 Each year, your company runs a fundraising campaign in which employees are encouraged to donate money to their local United Way agencies, and it also grants employees up to three paid days off to volunteer their time for the United Way. This year, you are in charge of the company’s campaign.

Your task: Compose a four-message sequence to be posted on the company’s internal microblogging system (a private version of Twitter, essentially). The messages are limited to 200 characters, including spaces and punctuation. The first message will announce the company’s annual United Way volunteering and fundraising campaign (make up any details you need), and the other three messages will explain the United Way’s efforts in the areas of education, income stability, and healthy living. Visit the United Way website to learn more about these three areas.