Message Strategies: Routine Announcements [LO-4]

Scoop.it is one of the most popular platforms for content curation (see page 181). One of the ways a company can use Scoop.it is to find and present content of interest to its customers.

Your task: Choose any company that interests you and imagine that you are in charge of its public communication efforts.

Write a post for the company’s internal blog, announcing that the company is now on Scoop.it. Briefly describe Scoop.

it and explain how it will help the company connect with its customers. Visit the Scoop.it website to learn more about it.

Feel free to make up any information you need to complete your post.