What is the best strategy for using the Twitter-enabled back-channel in a presentation?

a. Build automated Twitter feeds into your presentation slides that send out capsule points as you move through the presentation, but ignore whatever audience members might be doing on Twitter and stay focused on your presentation.

b. Announce up front that the use of Twitter and other messaging tools is forbidden during the presentation; the audience’s job is to pay attention to you, the speaker.

c. Embrace the backchannel fully, including building in automated feeds from your presentation, providing a hashtag for everyone to use making it easy to follow tweets related to the presentation, and take occasional Twitter breaks to check for feedback and questions from the audience.

d. Ignore it; you can’t stop people from tweeting during a presentation, so you might as well just accept that they are going to do so.