Business social events are business events, and not treating them as a way of increasing the size

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Business social events are business events, and not treating them as a way of increasing the size of your network is naive.

> Over time, business relationships may evolve into social relationships, but only over time.

Assume people you meet in business are just as interested in learning how you can help them as you are in learning how they can help you. This is not a social setting. It’s a business setting, and your business function is to meet and greet in such a way so as to make you a more effective employee.

People do business with people. Are they using one another when they do? Probably. But, that’s no surprise to anyone, and there should be no deception.

> You probably don’t want to treat parties with your friends this way, but a business social function is not a party. It’s a business function.

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MIS Essentials

ISBN: 9780136075608

1st Edition

Authors: David M Kroenke

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