1. Product innovations create new goods or services for customers, while __________ innovations create new ways of...

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1. Product innovations create new goods or services for customers, while __________ innovations create new ways of doing things in the organization.
(a) content
(b) process
(c) quality
(d) task
2. The Kindle e-reader by Amazon and the iPad by Apple are examples of __________ innovations.
(a) business model
(b) social
(c) product
(d) process
3. Movie downloads by subscription (Netflix) and advertising revenues from Internet searches (Google) are examples of __________ innovations.
(a) business model
(b) social
(c) product
(d) process
4. Green innovation is most associated with the concept of __________.
(a) observable culture
(b) core culture
(c) sustainability
(d) skunkworks

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Related Book For  book-img-for-question

Exploring Management

ISBN: 978-1118217252

3rd edition

Authors: John R. Schermerhorn

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