11 The two questions Porter asks to identify the correct competitive strategy for a business or product

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11 The two questions Porter asks to identify the correct competitive strategy for a business or product line are 'What is the market scope?' and 'What is the

(a) market share

(b) source of competitive advantage

(c) core competency

(d) industry attractiveness

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Exploring Management

ISBN: 9781119874935

1st Asia-Pacific Edition

Authors: John R. Schermerhorn

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