12 When snack food makers spend millions on ads trying to convince customers that their products are

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12 When snack food makers spend millions on ads trying to convince customers that their products are unique, they are pursuing what Porter calls a

(a) transnational

(b) concentration

(c) diversification

(d) differentiation strategy.

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Exploring Management

ISBN: 9781119874935

1st Asia-Pacific Edition

Authors: John R. Schermerhorn

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Question Posted: Nov 04, 2024 11:00 AM

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12 When snack food makers spend millions on ads trying to convince customers that their products are

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Exploring Management

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