5. Assume you are a strategic manager for an online electronics retailer. How can you understand Amazon's

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5. Assume you are a strategic manager for an online electronics retailer. How can you understand Amazon's strategy and its competitive advantage in order to compete against it? What strategy would you recommend and why?

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Exploring Management

ISBN: 9781119874935

1st Asia-Pacific Edition

Authors: John R. Schermerhorn

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