6 Among the global strategies that international businesses might pursue, the . most directly tries to customise

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6 Among the global strategies that international businesses might pursue, the . most directly tries to customise products to fit local needs and cultures in different countries.

(a) Concentration

(b) Globalisation

(c) Transnational

(d) Multi-domestic strategy

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Exploring Management

ISBN: 9781119874935

1st Asia-Pacific Edition

Authors: John R. Schermerhorn

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